To give some context: Jan Levinson, a regional supervisor, has come to the office to seek women who are ambitious and who might play a role in corporate life. She has urged Pam to try and get some graphic design schooling...later on, her fiance, Roy, talks her out of it, which is followed roughly by a talking head in which she rationalizes her decision. So here's the quotation, shamelessly culled from The Office Quotes. Ladies and gentlemen, Season 2, "Boys and Girls."
This is then followed by another talking head in which Pam again tries to rationalize the decision, and winds up crying on-camera. I couldn't find the clip just by itself anywhere, so the best I can do if you want to get an idea of the sound/look of it is to go here and listen to an audio clip.
Jim Halpert: So you're not doing it. Pam Beesly: How did you know? Jim Halpert: Why not? Pam Beesly: Just, like, no big reason. Just a bunch of little reasons. Roy's right there's no guarantee it's going to lead to anything anyway. Jim Halpert: Roy said that. Pam Beesly: What. You have something you wanna say? Jim Halpert: You gotta take a chance on something sometime Pam. I mean do you wanna be a receptionist here always? Pam Beesly: Oh excuse me! I'm fine with my choices! Jim Halpert: You are? Pam Beesly: Yeah.
Love as goodwill, as I can gather, seems to mean showing Love to the other person over and above whatever attraction you have to them, or whatever desire you have for them. In a romantic context it's one possible motivator for saying "If you really love someone, you want them to be happy, even if it's not with you." In an un-romantic context the best example I can think of is telling people what they need to hear, even if they might hate you for it. This example is definitely a little bit of both; certainly there are motivations to what Jim is saying that go beyond pure goodwill, and it's pretty clear by implication that he still wants her, if only subconsciously. But it's a very slight impurity in this case, if you will, and in the scene it's pretty clear that he wants to motivate her more than he actually wants to be with her. This set of scenes remains one of the most profound that The Office cast/crew ever pulled off, in my mind. It is also one of the purest examples of love as goodwill that I've ever seen portrayed in pop culture. There will be more examples to come in the future from shows that aren't The Office. Hopefully I can find one or two with a YouTube clip available.