I know a guy named Luke who told me the other day about a routine he had had once, of buying flowers for a girlfriend. It wasn't necessarily a thing he did just to mark special occasions, or to gain favor with her or make up for something he'd done wrong.
It was something he just did sometimes when he happened to be in the right place, and being there reminded him. Not exactly a liturgical ritual, but routine enough that it was a practice for him.
Now of course some men do buy flowers to get out of trouble or with lesser motivations, but not this guy. And of course, lacking a lot of utilitarian value, they're not going to be every girl's thing. But somehow I doubt their instrumental value was the point for Luke, or for the girlfriend in question. Obviously if she was not the type for flowers as a romantic gesture, a different routine would have been more appropriate. But the point is, it was something he just did sometimes, to show his affections.
I know this isn't just a thing exclusive to romantic endeavors for him--I know it extends to his spiritual practice as well, and many of us can recall the time he took a bunch of us to a very fancy restaurant on his birthday. And paid. Of course, he's not the only person on the right track in these departments, but his is the example I'm sharing today.
I know at the least that I could use more of that initiative to just do things sometimes with no substantial reason or motivator except to show others that we care. For that reason I found that particular tidbit to be pretty awesome.